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Electric Toothbrush Study

Is the Electric Toothbrush Worth It?

A needfinding study exploring user experiences and perspectives

Click here to access the Medium Blog Post

Study Overview

3 Interviews
2 Modality
20 Duration(Min)
↓
Phone call
↓
In-Person

Empathy Map

Says

  • " I like E-toothbrushes for deeper cleaning"
  • "The battery life could be better"
  • "It's worth the investment"

Thinks

  • Concerned about cost vs. benefit
  • Worried about maintenance
  • Unsure about effectiveness

Does

  • Brushes twice daily
  • Regularly charges device
  • Replaces heads every 3 months

Feels

  • Satisfied with cleanliness
  • Frustrated with battery life
  • Confident in oral hygiene
"We must design for the way people behave, not for how we would wish them to behave"

-Don Norman